It’s me, hi, I’m the hands-on design leader, it’s me

...it’s funnier in my head. Anyhoo, this is where I show and tell about the very core of my being: design. My whole deal is that I get energy from creating rich, meaningful, beautiful visuals, stories, and experiences with friends.

I like helping. A lot. Helping users, partners, colleagues, other designers, and founders get where they wanna go.

And I really love the Fogg model.

zero-to-one fun →

all the excitement, ideation, strategy, and rapid iteration of start-up branding and UX

design leadership trenches →

where I overuse a gardening metaphor to describe scaling design teams, measuring and improving design quality, and developing relationships