This project started with SAPNS2‘s need for a visual that explained offerings quickly, that could be used by multiple teams within the organization. In addition, the flexibility to be used on the web, in PowerPoint, and possibly as a print product were communicated. I worked with our editorial team to brainstorm the “Value Map”—a long jpg for use on the web, and able to be sliced into four sections as PowerPoint slides.
The client was pleased with the result and requested the same design be applied to a conference booklet. To achieve a premium feel, I designed an embossed sleeve to contain the booklet and poster derived from the previous project.